Reach out to us anytime, and we’ll make sure you and your pet are covered.

Furtrieve is a pet-tech company headquartered in Fishers, Indiana, focused on improving the lives—and lifespans—of pets and their people. Our platform spans three products: Furtrieve Pro (GPS tracker with two-way audio) and Purrtrieve (cellular GPS tracker for cats and small dogs), Furtrieve Community (a pet-centric social app for sharing, connecting, finding services, hosting events, and fundraising), and Furtrieve Health (an AI-powered health companion in development). Backed by veterinary advisors, we turn tracking, connection, and health insights into real outcomes. Founded by Jordan Hetlund, a two-time founder with 25+ years in technology.

# Our Mission

Help pets live safer, healthier, longer lives—and give their people peace of mind.

## What we build

### **Furtrieve Pro (GPS + two-way audio)**

Real-time tracking plus a built-in speaker and microphone so you can talk to your pet—or to the Good Samaritan who finds them.

### **Purrtrieve**

The industry’s smallest cellular GPS tracker for cats (and small dogs), with Bluetooth for close-range finding.

### Furtrieve Community (Fall 2025)

A pet-centric social app that connects pets and their people to create lasting opportunities—share videos, meet neighbors, discover services, host events, and launch fundraisers.

### Furtrieve Health (in development)

An AI companion that unifies diet, medications, vaccines, activity, and behavior video—surfacing trends, flagging gaps in care, and offering cost-smart options.

## Why it matters

Lost-pet moments are stressful. Furtrieve connects location, community, and health intelligence so you can act quickly and make better decisions for your pet.

## Our background

We’ve shipped GPS products for 7 years, evolving from our original tracker with two-way audio to a broader platform that strengthens every step of lost-pet recovery, people connections, and everyday care.

## Veterinary guidance

Our roadmap is shaped with advisors Dr. Heidi Ball and Dr. Kimberly Simmons, ensuring our technology reflects real clinical needs and delivers practical, pet-first value.

## Founder

Furtrieve was founded by a two-time founder with 25+ years in information technology and cybersecurity building products at the intersection of hardware, software, and AI. Our focus on real-world outcomes—faster reunions, clearer health insights, and lower total cost of pet care—guides how we design, test, and launch everything we make.

## Cloud Networking

Cutting-edge ecosystem that seamlessly integrates GPS tracking, health analytics, and social connectivity, revolutionizing pet care through advanced technology.

## Our Core Values

We value innovation, connection, and care to keep pets safe and loved.

## The Furtrieve team

Furtrieve is run by an experienced group of marketing and technology professionals focused on improving the lives of pets and their owners.

## Our Presence

Our cloud network powers innovative solutions across the country, connecting pet parents with the tools they need to care for their furry friends.

## What’s next

We’re expanding our ecosystem with Furtrieve Community and Furtrieve Health—bringing tracking, connection, and health together in one place.